Standing out from the crowd is a necessity in being an entrepreneur. With a number of competitors seeking attention, small businesses need to find a unique way to capture their target audience.

To make a breakthrough in your industry, a brand strategy is key. Whether you’re looking to launch your new venture or refresh your existing brand, a strategy will be the key to your success.

In a competitive word of start-ups and small businesses, creating a strong brand identity is a necessity for success.

This guide will walk you through five essential steps in building a strong brand identity for your business that resonates with your target market.