Creating an Effective Brand Strategy

To make a breakthrough in your industry, a brand strategy is key. Whether you’re looking to launch your new venture or refresh your existing brand, a strategy will be the key to your success.

The key element that every business needs to create a memorable brand is designing an iconic logo. Your logo is the first impression your clients will get of your business and it’s important that you make it one to remember!

Why Invest in Brand Strategy?

Before we dive into the steps in creating an effective brand strategy, we need to ask ourselves why we do it. Here’s why:

1. Differentiation:
   In a crowded competitor market, a strong strategy can set you apart. It’s your story, values and voice that will resonate with your target audience to make you memorable.

2. Trust and Credibility:
   To gain trust from your audience, you need to have a professional and reliable forefront, which shows your audience that you will be consistent and maintain long-term relationships with them.

3. Positioning:
   You need to position yourself strategically in a competitive market. Depending on your business’ values, we need to be able to position you in the correct space as this will be articulated through your brands identity.

4. Connection:
   An effective brand strategy creates a connection with your audience. It’s not about what product or service you sell, but it’s more about how you make your audience feel, as this is the drive for them coming back.

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Now that you know the importance of creating a brand strategy, here are the steps I use in crafting the perfect strategy for your business. 

1. Brand Values:
   To start with, we need to define your brand, by crafting a mission, vision and purpose statement and defining your brands core values. These four points are the foundations in creating your brand strategy.

2. Audience:
   Once we’ve defined your brand values, it’s crucial to know who you are talking to – your target audience. We need to know their pain points and what are the desires and preferences. This will enable us to craft a message that meets their needs. This will also aid in determining how your brand speaks and presents itself.

3. Brand Voice:
   Using your target audience personas as a baseline, we will determine your brands tone of voice. This is a set tone that is used across all communication channels, and we need to make sure that it is shown consistently across all platforms.

4. Brand Message:
   Your message needs to be clear, concise and consistent across all your touchpoints. This is the essence of what you stand for and how it should resonate with your target audience.

5. Visual Identity: Now you need to get your brand recognised by creating your visual identity. This is not just a logo, but it consists of typography, colour palette, imagery and brand patterns

6. Brand Experience:
   Every interaction with your brand should bring joy to your customers. This can fall in a form of a website to packaging. This adds to the brand experience therefore making you memorable.

7. Consistency:
   To make your brand recognisable, consistency is key. Yet, to meet market demands, you need to be prepared to adapt to new circumstances and evolve your brand strategy as the market changes. It doesn’t mean starting from scratch, but it means to make some subtle differences as time moves on.  

Now that we’ve outlined our process in creating an effective brand strategy, are you ready to take your business to the next level? Get in touch to see how we can create your brand strategy.

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