Selected work
2026
Reformer pilates studio in Oxford
Complete visual identity system including logo design, typography, colour palette and brand guidelines for a reformer pilates studio.
Visual identity and website
2026
Visual identity
Specialist advisor in global financial markets
2026
Website refresh
Creative Director website refresh
2025
Branding and website
Executive lifestyle coach
Services
01I create and maintain brands across every touchpoint, starting with a clear brand strategy before moving onto the visual direction of the brand consisting of the logo, colours, typography and graphical devices.
Branding
02Whether its internal whitepapers, a brand film or anything in between, I can add your brands personality to any of your print or digital marketing materials.
Graphic design
03I design websites that are user-friendly, memorable and connect with your audience in the right way. From generating low fidelity wireframes to building your responsive website.
Website design and development
04I will design you a unique and tailored pitch deck or presentation template so you can stand out in your next presentation.Designing in Powerpoint, Keynote, Canva and Indesign, I’ll also provide a high resolution PDF.
Pitches and presentations
Designed with intention
I’m Shivali — a freelance graphic designer based in London, helping businesses and individuals bring ideas to life through clear, thoughtful visuals. I’ve worked with a wide mix of clients on a range of projects from brand identities and marketing materials to websites and short-form motion content, including logo reveal animations and videos.
Having worked both in design agencies and as part of in-house teams, I understand how to balance creativity with practical goals, creating work that not only looks good but communicates clearly and connects with people.
I further explore AI tools, including Gemini, ChatGPT and Adobe Firefly to improve creative processes and to aid delivery for stronger results for clients.