Building a Strong Brand Identity
In this blog, I will walk you through five essential steps in building a strong brand identity for your business that resonates with your target market.
Step 1: Define Your Brands Purpose and Values
To create a successful brand, we need to ensure that a clear purpose and a set of values is created. Take time to reflect on why your business exists and what values it holds. Your brands purpose should connect with your target market, thus creating a meaningful relationship.
If you’re struggling with finding your purpose and values, we will go through a range of short tasks to draw these out before we start on creating the visual identity.
call to discuss how I can craft your strong brand identity!
Step 2: Know Your Audience
Getting to know your target audience is crucial for crafting a brand identity that speaks directly to their needs. We conduct research to identify your clients demographic, behaviours and preference and place these all together to create a set of user personas. Once the personas are created, this will pave the way in crafting your brands message, visuals and tone of voice that creates a connection with your intended audience.
Step 3: Develop Consistent Brand Messaging
Your brands message is the voice of your business. It’s there to clearly communicate your values so it resonates with your audience. The messaging needs to be consistent thought out all platforms to maintain a unified voice that helps build creditability and trust.
Step 4: Craft The Visual Identity
Once we’ve got our purpose, values and personas, we will use this information to create the visual identity. The identity is not only a logo, but it also consists of a brand suite, which includes typography, colour palettes and additional set of visual language, which can span from iconography to illustrations. This suite will enable you to consistently convey your message across multiple print and digital touchpoints, which helps create a recognisable brand image.
Step 5: Establish Brand Guidelines
Consistency is key! Creating a set of brand guidelines ensures your brand stays consistent on all platforms. The guidelines go into depth on logo usage, colour palette, typography and your brands tone of voice. Having clear guidelines maintains a cohesive and professional image for your brand.
Are you looking to build a strong brand identity for your business?
Book a consultation call with today to discuss how we can craft your strong brand identity!
