Designing a Memorable Logo
In a competitive word of start-ups and small businesses, creating a strong brand identity is a necessity for success.
The key element that every business needs to create a memorable brand is designing an iconic logo. Your logo is the first impression your clients will get of your business and it’s important that you make it one to remember!
Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.” So, when it comes to logo design, it shouldn’t be much different. Removing the clutter from your logo provides a clean and memorable mark. Consider well-known emblems, like Apple's bitten apple or Nike's swoosh, which are both straightforward but incredibly memorable. Steer clear of extraneous details, these will cause your logo to get cluttered very quickly and will portray as unprofessional to prospective clients.
Your logo will be seen across a variety of platforms from business cards to social media profiles and websites. To ensure that your logo is versatile on different sized mediums and backgrounds, a logo suite is created which consistent of a four key lockups: the primary logo, secondary logo, submark and favicon. These four components allow your logo to be adaptable to its situation whether it’s on a billboard in Piccadilly circus or on a mobile screen.
As a visual indicator, your logo needs to reflect your brands personality and values. You need to think about the message that you want to convey (you can read more about creating a compelling brand story here). You must consider what emotions and feelings you want to evoke to your users, is it professionalism or friendliness? Either way, your logo should align with your overall brand identity.
This is where I come in. I take the guess work out for you and help you in crafting your brand.
In crafting your memorable logo, the choice of colour and typography comes into play. Colour psychology is crucial in influencing your brands appearance. We need to find a set of colours that align with your brands personality and that resonates with your target audience. To compliment your colour palette selection, typography is used to help convey a stronger message. Choosing the correct font, compliments the overall logo. Not only does it aid with legibility, but fonts can also help in evoking emotions.
To stand out from the crowd, your logo needs to be unique and distinctive. We conduct thorough research from your competitors so we can gage where to position you in your market. A distinctive logo helps your brand be instantly recognisable and memorable to your audience.
While they are many offering a logo design service, it’s advisable to invest in a professional brand designer. We understand that there are budget constraints for start-ups and small businesses, however investing with a professional is a worthwhile expenditure. We bring expertise and creativity to the table, making sure that not only your logo looks great but it also communicates your brand message.
If you’re ready to take that leap to invest in your start-up or small business, book a discovery call today!
